Would you think that 1200dpi and 1200dpi digital printing is the same? You probably would.
But actually no, not even close!

Especially when it comes to photo-realistic printing and skin tones the print quality must be on point. The confusing part is that even though both prints shown in the photo have a resolution of 1200 dpi, they are obviously not the same. But how does that come?

DIGITRAN digital heat transfers are produced under highly controlled printing conditions. This enables us to print high resolution heat transfers with accurate color placement on our carrier material. Once these transfers are printed, they will be converted to compact rolls which will then be shipped to wherever they are needed. So, the only step left is to apply the preprinted image to the product.

The DTP (Direct To Product) inkjet technology is a little more difficult to handle as it must deal with little droplets of ink which can be as small as 2 picolitres when used for high resolution printing. From leaving the nozzle to being cured directly on the moving product these must travel through air, land on a varying surface, overcome static charges, and try not to interact with the other nearby droplets. Sounds challenging, right?

So even though both prints might have 1200 “dots per inch”, it says no more than the number of colored dots printed. Not where these dots will be on the product.